*fashion retouching
is the process of fine-tuning fashion photos to make them look polished but still real. It involves things like smoothing skin, adjusting colors, and tweaking lighting to make the subject stand out.
the idea is to bring out the best details, keep everything consistent, and match the vibe the photographer or brand is going for, whether that’s a clean editorial style or something more dramatic.
*beauty retouching
is all about perfecting close-up shots, usually focusing on faces, to create a flawless yet natural look. it involves smoothing skin, enhancing makeup, evening out tones, and refining features like eyes and lips. the goal is to keep everything looking polished while maintaining a realistic texture and avoiding an over-retouched or "plastic" feel.
this type of retouching is often used for beauty campaigns, skincare ads, or portraits where small details make a big difference.
*colour correction
is about fixing and balancing the colors in a photo or video so they look natural and true-to-life. It usually involves adjusting things like exposure, white balance, and contrast to make sure the colors appear accurate and consistent.
the goal is to get rid of any unwanted color casts or lighting issues, setting the foundation for any creative edits or color grading that might come afterward.
*colourgrading
is the process of adjusting and enhancing the colors in photos or videos to set a specific mood, style, or overall look. it involves tweaking things like brightness, contrast, shadows, and hues to make the visuals pop or to create a certain atmosphere.
whether it’s making a scene look warm and sunny or cool and moody, color grading helps convey the right vibe and bring out the story behind the visuals.